Hellbent is a name that instills the idea of change, reckless determination, purpose, fearlessness, guts, and of course, bad-assery.  We are determined to help you find that reckless yet confident spirit in you, to showcase boss women that uplift other women, and to provide high quality merchandise that you will make you feel proud to own and addicted to wearing. Everything from Hellbent is either designed by our owner, private label, or specially curated and found for the brand that compliments who we are without compromising style and good vibes.

Thank you for joining us on this wild ride.

My name is Anna Zarlinga and I'm the Owner of Hellbent, a private label clothing store that also carries primarily other women-owned brands and companies that align with our vibe and our hellbent way of life. 

I graduated with a design degree from the Cleveland Institute of Art, "hellbent" on the idea that I was going to create a brand that would be something I was passionate about and create a space that instill confidence in those who shopped inside it.

Throughout college and post-grad, I worked as a makeup artist for Sephora, MAC Cosmetics, and Chanel Beauty, learning the ups and downs of retail, and how a woman and man shop. Senior year of college, Hellbent. was born. I had no idea what she would become when I was creating Hellbent for my senior thesis but thank God we found each other. Throughout this process, I had the privilege of managing a brick + mortar boutique, being in a "mentorship program" to learn the ins-and-outs of retail and store ownership by becoming a visual and marketing lead, and how to run my own small business in the future. 

Now, Hellbent is headquartered in Raleigh, NC at the new North Hills Innovation District! I couldn't feel more blessed to be in this area and be able to provide a new style to the Raleigh customer. Come on in and shop at our brick-and-mortar or on our online store! I can't promise I won't give you a hug and divulge in your life story. 

We are right in the heart of the new North Hills Innovation District amongst several other local businesses. Come in to our flagship store and shop in-person exclusive pieces. We can't wait to meet you.